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Launch of Daily Nouri FeelFull product in America
18 February 2025
SlimBiome® containing
finished products
OptiBiotix Health plc (AIM: OPTI), a life sciences business developing
compounds to tackle obesity, high cholesterol, diabetes and skincare,
announces the launch of FeelFull, containing SlimBiome®, by Daily Nouri
(“Nouri”) in the United States of America (USA).
Daily Nouri is a well-known brand in the USA known for its
science-backed, clinically supported probiotic and prebiotic solutions
which impact on gut health. Nouri sell their products in their online
store (www.dailynouri.com), on
Amazon, and in stores of some of the largest retailers in the USA such
as Walmart and Albertsons.
FeelFull is a prebiotic lemonade drink containing SlimBiome® formulated
by Nouri which has been created “to help consumers regulate
appetite, curb cravings, and support metabolic health by increasing
viscosity in the stomach, slowing gastric emptying, and stabilising
blood sugar levels to create a feeling of fullness and help satiate
overall desire for food intake.”. The lemonade is a powdered
drink in portable stick packs which can be mixed with water with ‘on
pack' health claims which state daily use supports ‘reduced appetite and
cravings' and a ‘feeling of fullness' derived from OptiBiotix's multiple
clinical studies. ‘On pack' health claims are important in
differentiating products in the weight management market and are an area
of high consumer interest since the launch of the appetite reducing
anti-obesity drugs. Nouri forecast a requirement for ten metric tons of
SlimBiome® in year one.
Stephen O'Hara, CEO of OptiBiotix, commented: “Nouri is
a well-known and respected brand in the USA with an online presence
and products in major retailers like Walmart and Albertsons, the
second largest supermarket in the USA. This initial launch is for a
FeelFull lemonade product with the potential for further products
within the FeelFull range depending on sales progress. This launch
represents a step forward for the Company's products in the USA
market and the first of a number of launches planned with partners
across the USA.
“With recent product launches in India (Morepen, Amazon), China, large
parts of Asia (Philippines, Vietnam, Indonesia, Malysia and
Thailand) and now the USA, the Company is growing its brand presence
in international markets around the world. This global approach,
whilst taking longer than a single market approach but with greater
upside, has the potential to create multiple revenue streams and
build a substantial global business in the years
ahead.”
This announcement contains information which, prior to its disclosure, was considered inside information for the purposes of the UK Market Abuse Regulation and the Directors of the Company are responsible for the release of this announcement.
For further information, please contact:
OptiBiotix Health plc | www.optibiotix.com | |
Neil Davidson, Chairman | Contact via Walbrook below | |
Stephen O'Hara, Chief Executive | ||
Cairn Financial Advisers LLP (NOMAD) | Tel: 020 7213 0880 | |
Liam Murray / Ludovico Lazzaretti | ||
Peterhouse Capital Limited (Broker) | Tel: 020 7220 9797 | |
Duncan Vasey / Lucy Williams | ||
Walbrook PR Ltd | Mob: 07876 741 001 | |
Anna Dunphy |
About OptiBiotix - www.optibiotix.com
OptiBiotix Health plc (AIM: OPTI), which was formed in March 2012, brings
science to the development of compounds which modify the human
microbiome - the collective genome of the microbes in the body - in
order to prevent and manage human disease and promote wellness.
OptiBiotix has an extensive R&D programme working with leading
academics in the development of microbial strains, compounds, and
formulations which are used as active ingredients and supplements. More
than twenty international food and healthcare supplement companies have
signed agreements with OptiBiotix to incorporate their human microbiome
modulators into a wide range of food products and drinks.
OptiBiotix is also developing its own range of consumer supplements and
health products. The Company's current areas of focus include obesity,
cardiovascular health, and diabetes.
Forward-Looking Statements
Certain statements made in this announcement are forward-looking statements. These forward-looking statements are not historical facts but rather are based on the Company's current expectations, estimates, and projections about its industry; its beliefs; and assumptions. Words such as 'anticipates,' 'expects,' 'intends,' 'plans,' 'believes,' 'seeks,' 'estimates,' and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties, and other factors, some of which are beyond the Company's control, are difficult to predict, and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. The Company cautions security holders and prospective security holders not to place undue reliance on these forward-looking statements, which reflect the view of the Company only as of the date of this announcement. The forward-looking statements made in this announcement relate only to events as of the date on which the statements are made. The Company will not undertake any obligation to release publicly any revisions or updates to these forward-looking statements to reflect events, circumstances, or unanticipated events occurring after the date of this announcement except as required by law or by any appropriate regulatory authority.Latest Video
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