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Commercial strategy update
17 March 2021
OptiBiotix Health plc (AIM: OPTI), a life sciences business developing compounds to tackle obesity, high
cholesterol, diabetes and skincare, provides an update on the
progress
of its commercial strategy.
The strategy is designed to build brand presence and early sales of
OptiBiotix's first generation functional
ingredients LPLDL®, SlimBiome®, and WellBiome® and
establish a global network of partners. This provides the
base of a sustainable business with the probiotic and functional fibre
divisions achieving profitability in 2020. Now this has been achieved,
the next phase of the strategy is to scale the commercially established
first generation product sales by
extending product lines and territories with existing partners, and grow
profitability by moving up the value chain to sell more product
than ingredients. This increases revenues and margin and has a
compounding revenue effect in pulling through
ingredients sales. This will be accompanied by a focus on
commercialising next generation products including the microbiome
modulators, LPLDL® as a drug biotherapeutic, and the growing
suite of SweetBiotix® products.
This Company update is intended to report progress against that
strategy:
1. Extension of product range with Holland
and Barrett ("H&B"): H&B have launched an extended
range of products under their own in-house SlimExpert brand in addition
to SlimBiome® shots. This extends
the number of products containing SlimBiome® from three to eight,
more than doubling H&B's product offering. The new product
range comprises three flavours of meal replacements and two
porridge flavours and are a direct result
of H&B tasting and testing OptiBiotix's finished product
applications available from its online store. The doubling of a
product offering and creation of H&B's new own brand range is a
big commitment to SlimBiome® by a major
retailer.
2. Launch of SlimBiome and OptiBiome
products in Asia: Primo trading have launched a range
of products called Prym Fiber through Amata Life Plus in Thailand.
This follows on from the launch of a slimming
green tea (OB-EX) containing SlimBiome through the same
partner. In addition, Maxcare Inc, have launched a mixed berry flavour
SlimBiome jelly stick in Taiwan through a major online TV shopping
channel. The launch of products in the
region is intended to increase market awareness of the Company's
functional ingredient brands in Asia as a forerunner to launching
finished products in the larger Asian markets like Singapore and China.
OptiBiotix has a distribution agreement with
United Italian Trading Corporation (Pte) Ltd for
CholBiome®X3 and SlimBiome® Medical and anticipates
launches of these products in Singapore in early Q2 2021 and China
contributing revenues this fiscal year.
3. Agreements to distribute final products
in Africa: OptiBiotix has signed agreements with Dipromed,
a distributor of food supplements and medical devices, for the sale of
SlimBiome® Medical and CholBiome®
products in Morocco and Algeria. Revenue generation is anticipated in
2021 dependent on registration of the products in the territories.
4. Extension of SlimBiome in
India: Anthem Biosciences have extended their
existing product range of Metalite pro in India and Zeon Lifesciences
have launched the ZeoSlim range of meal replacements in
India. Dr Taru joins the team on 17 March to build on these early
successes and grow sales in the strategically important Indian and
Asian markets. Given the size of this market and the scale of the
partners the Company are in discussions
with, the team anticipate India making a substantial contribution to
sales growth in the future.
5. USA product
launch: The Company has launched the Dietworks
Appetite control gummies in the USA. Dietworks is a specialised US
weight management company which sells products through online and retail
channel across the USA. This is another point of access to the large US
market.
6. Actial Farmaceutica Srl: Due to a high level of customer interest, Actial Farmaceutica Srl ("Actial"), owner of one of the world's best known probiotic brand called VSL#3®, have requested and been granted an extension to distribute CholBiome® and CholBiome®X3 under the VSL#Cardio® range to two new territories (France and Malaysia) in addition to the existing territories (Australia, New Zealand, Indonesia and Thailand). Actial sell clinically proven products into the high value pharma, GP, and hospital networks. It is anticipated that an ongoing roll out of products with Actial in an increasing number of territories will continue throughout this financial year.
7. Stability studies:
a. SlimBiome® Medical has received regulatory approval for 36 months shelf life
b. CholBiome and CholBiomeX3 have achieved 24 month stability
c. CholBiomeX3 has achieved stability in zone 4b (temp 30C 75% relative humidity). This includes countries such as India, Southern Asia, Africa, and parts of the Middle east and South America.
Long term stability studies are important as they are a prerequisite for
regulatory approval in many countries, large corporate partners, and
international retailers. OptiBiotix has at least 24 months stability for
its SlimBiome® and LPLDL® products.
This allows OptiBiotix and its partners to place larger orders reducing
the cost of goods and increasing margins. The lower cost of goods and
zone 4b stability studies are important for product launches in India,
Southern Asia, and many middle Eastern
and South American markets and is a precursor for orders with our
existing partners in these regions.
8. Turnkey
solutions: As OptiBiotix focuses on
selling more product than ingredients it has developed an extensive
range of marketing flyers, scientific publications, videos, graphic,
case
studies and a science data package to support its partners. It also
provides turnkey websites which link directly to payment solutions in
multiple languages. These include: https://slimbiome.ph/;
https://www.slimbiome.ph/id;
https://slimbiome.com.au/; http://slimbiome.de/; https://gofigure.pl/; https://lpldl.com/. The overall aim is
to make it as easy as possible for partners to market and sell
OptiBiotix's final products
in different territories around the world.
9. SweetBiotix®: There has
been good progress of the Company's manufacturing partner who are in the
process of manufacturing an initial run of two metric tonnes of
SweetBiotix®. This will be
the first industrial scale manufacture of SweetBiotix® products.
The manufacturing scale up of SweetBiotix® is being paralleled by
the release of a number of independent peer reviewed publications
demonstrating prebiotic activity
and superior taste profile and open innovation application development
with global partners.
10. LPLDL® drug biotherapeutic: The Company has employed Christopher Nother on a part time consultancy basis to explore the use of LPLDL® in pharma, either as an 'over the counter' (OTC) product, or a drug biotherapeutic in markets outside the USA. LPLDL® has already received an investigational New Drug Approval with Seed Health for a Phase II pharma clinical study. The Company will shortly be publishing placebo controlled human studies which show LPLDL® can achieve similar reductions in total cholesterol and LDL (bad cholesterol) to statins, without any side effects. Early discussions suggest that ProBiotix's existing humans studies provide safety, tolerance, and efficacy comparable to that typically seen in a Phase II pharma study. If this is confirmed the risk, timeline, and costs to develop LPLDL® as a drug biotherapeutic is substantially reduced. Chris is currently assessing the costs and timelines to develop LPLDL® as a drug biotherapeutic and the potential to create a biotherapeutic drug division or separate Limited company to fully exploit the opportunity and potential for significant upside.
Stephen O'Hara, CEO of OptiBiotix Health plc commented: "The Company is in a pivotal position in reporting profitability within its divisions from early sales of our first generation products whilst building the scientific and clinical evidence base to de-risk our highly innovative second generation products. These offer the potential to open significantly larger market opportunities whilst having a low overhead sustainable business model from which to rapidly scale. Strong progress in Q1 2021 with manufacturing scale up of SweetBiotix, development of LPLDL® as a drug biotherapeutic, product line and territory extensions of existing products with corporate and retail partners, coupled with progress in the Indian and Asian markets, puts the Company in a strong position for future growth in this exciting area of healthcare."
This announcement contains inside information for the purposes of the UK Market Abuse Regulation and the Directors of the Company are responsible for the release of this announcement.
For further information, please contact:
OptiBiotix Health plc |
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Neil Davidson, Chairman |
Contact via Walbrook below |
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Stephen O'Hara, Chief Executive |
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Cairn Financial Advisers LLP (NOMAD) |
Tel: 020 7213 0880 |
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Liam Murray / Jo Turner / Ludovico Lazzaretti |
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Cenkos Securities plc (Broker) |
Tel: 020 7397 8900 |
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Callum Davidson / Neil McDonald |
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Michael Johnson / Russell Kerr (Sales) |
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Walbrook PR Ltd |
Mob: 07876 741 001 |
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Anna Dunphy |
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About OptiBiotix - www.optibiotix.com
OptiBiotix Health plc (AIM: OPTI), which was formed in March 2012, brings
science to the development of compounds which modify the human
microbiome - the collective genome of the microbes in the body - in
order to prevent and manage human disease and
promote wellness.
OptiBiotix has an extensive R&D programme working with leading
academics in the development of microbial strains, compounds, and
formulations which are used as active ingredients and supplements. More
than twenty international food and healthcare
supplement companies have signed agreements with OptiBiotix to
incorporate their human microbiome modulators into a wide range of food
products and drinks.
OptiBiotix is also developing its own range of consumer supplements and health products. The Company's current areas of focus include obesity, cardiovascular health, and diabetes.
Caution regarding forward looking statements
Certain statements in this announcement, are, or may be deemed to be, forward looking statements. Forward looking statements are identified by their use of terms and phrases such as ''believe'', ''could'', "should" ''envisage'', ''estimate'', ''intend'', ''may'', ''plan'', ''potentially'', "expect", ''will'' or the negative of those, variations or comparable expressions, including references to assumptions. These forward-looking statements are not based on historical facts but rather on the Directors' current expectations and assumptions regarding the Company's future growth, results of operations, performance, future capital and other expenditures (including the amount, nature and sources of funding thereof), competitive advantages, business prospects and opportunities. Such forward looking statements reflect the Directors' current beliefs and assumptions and are based on information currently available to the Directors.
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